Bridging Business + Technology: Impacts of Social Media

Bridging Business & Technology: Impacts of Social Media by Lori Bochat

Bridging Business & Technology: Impacts of Social Media by Lori Bochat was the second in a series of lectures to help Milledgeville businesses innovate.  The lecture/lunch was held at the Milledgeville Chamber of Commerce, who co-sponsored the talk. Participants included many small businessmen, CPAs, bankers, local government officials, representatives from Georgia Military College and GCSU employees.

Lori presented some surprising information to attendees:

  • 3 out of 4 Americans use social technology
  • Visits to social sites increased 62 percent in the last year
  • Visiting social sites is now the 4th most popular online activity—ahead of personal email
  • Time spent on social networks is growing at 3x the overall Internet rate, accounting for ~10 percent of all internet time
  • Nearly 7 billion text messages are sent every day
  • 79% of business communicators report using social tools frequently to engage employees and foster productivity
  • 75% of employees have used social networking sites (Facebook, Twitter and LinkedIn) for business purposes
  • 70% of companies allow / encourage employees to use social media
  • 50% of employers allow employees to speak freely (without moderation) on corporate social networking sites

Source: Awareness Networks 2009

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